Case Study: Showgo Executive Gift
We met Showgo's founder Bubba Fish from the USC Incubator. His app lets you watch your favorite shows, and see other users' comments in real time as you're watching.
He was initially skeptical of working with us-- how are we different from buying some custom promotional items online? The difference, I explained, was that we are real people listening to exactly what they needed. We are here to build a relationship with our clients, and want to give their target audience exactly what they want. It's easy to purchase a pen online, but does it actually fit your audience? All Products Promo aims to combine both the physical product with the service of consulting our customers.
When Bubba talked to me, he told me that he wanted something to thank his social networking influencers who have been promoting Showgo, and impress television network executives he's been trying to partner with.
Here's the exact breakdown of each item that we recommended for Showgo:
1. Showgo Jumbo Tote Bag
With propositions like Prop 67, banning plastic bags, tote bags have been an affordable and practical giveaway item. With an 8x8 in imprint area, there's a huge space to make your logo stand out.
We presented mock ups of a red bag with white logo, and white bag with red logo. Ultimately, they went with the red, and we 100% agree that the Showgo red stands out.
2. Showgo 1 Quart Butter Popcorn
Since their app is related to television, they wanted something movie related to give away. We don't want to flood our website with every custom product imaginable, so specialty items like this aren't included. That's where the beauty of being able to consult our customers come in.
Our company owns a program that gives us access to hundreds of thousands of promotional products including many that are not in our website. We take care of sifting through all the clutter to help you find a product that your customer actually wants.
3. Showgo Portable Phone Charger
A lot of tech companies (especially apps) deserve a product for their customers' phone. This portable phone charger ensures that their network executives and influencers' phones will stay fully charged while binge watching their favorite shows.
Thank you so much Bubba for your review on Yelp too!
